“Excludes previous purchases” generally means a promotion is intended for qualifying purchases made under the offer, not orders that were already completed beforehand. What Does “Excludes Previous Purchases” Mean? When promotion terms say “excludes previous purchases,” it generally means the offer is not intended to apply automatically to orders that were already completed before the […]

An email signup discount is a retailer promotion linked to subscribing to its communications. The offer structure, eligibility, timing, and restrictions can vary. What Is an Email Signup Discount? An email signup discount is a promotion connected to signing up for a retailer’s communications under the terms of the offer. The signup action is the […]

A birthday discount is a promotion tied to birthday-related eligibility. It may use a coupon code, automatic offer, or another structure depending on the retailer’s terms. What Is a Birthday Discount? A birthday discount is a promotion connected to birthday-related customer eligibility. The promotion may appear in different forms, such as: a coupon code; an […]

A referral coupon or referral discount is linked to a referral relationship, where one participant refers another and any resulting offer depends on the program terms. What Is a Referral Discount? A referral discount is a promotion connected to a qualifying referral action. The promotion may involve: a referral code; a referral link; another retailer-defined […]

A personalized coupon code is intended for a particular eligible shopper or audience, but that does not automatically mean the code is single-use or technically tied to one person. What Is a Personalized Coupon Code? A personalized coupon code is a coupon or promotional code intended for a particular eligible shopper or a defined audience […]

“Eligible purchase” means an order meets the promotion’s stated requirements. Product eligibility, thresholds, customer conditions, timing, and exclusions can all matter. What Does “Eligible Purchase” Mean? When a coupon or promotion refers to an “eligible purchase,” it generally means an order that meets the conditions required for the offer to apply. This is a broad […]

“Online only” usually means a promotion is intended for qualifying online transactions, but the exact channel and conditions depend on the retailer’s offer terms. What Does “Online Only” Mean? When a coupon or promotion says “online only,” it generally means the offer is intended to apply through the retailer’s online purchase flow rather than automatically […]

“New customers only” means a coupon is restricted to shoppers who meet the retailer’s definition of a new customer. A first order alone does not always prove eligibility. What Does “New Customers Only” Mean? When a coupon says “new customers only,” it generally means the promotion is limited to shoppers who meet the retailer’s definition […]

“Selected items only” means a coupon applies only to a retailer-defined group of products. Not every item in the store or cart will necessarily qualify. What Does “Selected Items Only” Mean? When a coupon says “selected items only,” it generally means the promotion applies only to a subset of products chosen by the retailer. This […]

A “full-price items only” coupon usually applies only to products the retailer treats as regular price, while sale or discounted items may follow different rules. What Does “Full-Price Items Only” Mean? When a coupon says “full-price items only,” it generally means the promotion applies only to products the retailer considers regular or full price. This […]